Hi, I’m Cara Rodgers

A senior strategist guiding brands through defining moments with confidence and creativity.

What excites me most? Work that feels purposeful, bold, and human.

With 5+ years in the industry, I’ve led positioning, narrative, and creative strategy for brands across tech, hospitality, wellness, and beyond.

I’m known for turning complex moments of change into clear, inspiring strategies that rally teams, embolden design, and resonate with audiences. Clients trust me to bring fresh perspectives, sharp thinking, and a collaborative spirit that makes the process as inspiring as the outcome.

Outside of work, you’ll likely find me exploring creative outlets like pottery or voice acting, recharging outdoors, or unwinding with a book and tea in hand.

Services

Awards & Recognitions

Research

  • Competitive Analysis and White Space

  • Market Research and Trend Analysis

  • Consumer Research Facilitation

  • Personas

  • Customer Journies

Brand Strategy

  • Brand Positioning

  • Brand Strategy

  • Naming

  • Brand Architecture

  • Verbal Identity

  • Workshop Facilitation

Testimonials

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

I believe the best work comes from environments that are collaborative, kind, and intentional. If that sounds like you, let’s get in touch!